Paliwoda, Stanley J.

International marketing / Stanley J. Paliwoda. - 2nd ed. - Oxford : Butterworth Heinemann, 1993. - xxii, 706 p. : ill. ; 25 cm. - The Marketing series, student. .

"Published on behalf of the Chartered Institute of Marketing." Includes index.

Includes bibliographical references.

0750604247 (pbk.)


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