TY  - BOOK
AU  - De Chernatony,Leslie
AU  - McDonald,Malcolm
TI  - Creating powerful brands: the strategic route to success in consumer, industrial, and service markets 
SN  - 0750606606 (pbk.)
PY  - 1992///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Brand name products
KW  - Planning
KW  - Marketing
N1  - Includes index; Includes bibliographical references
ER  -