De Chernatony, Leslie. <br/><br/>
Creating powerful brands :  the strategic route to success in consumer, industrial, and service markets / 
Leslie de Chernatony and Malcolm H.B. McDonald. 
 - Oxford :  Butterworth-Heinemann,  1992. 
 - xi, 282 p. :  ill. ;  24 cm. 
 - The Marketing series. .
 - Marketing series. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750606606 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Planning.<br/>Brand name products--Marketing.