TY  - BOOK
AU  - Piercy,Nigel
TI  - Market-led strategic change: making marketing happen in your organization 
T2  - The Marketing series
SN  - 0750606703 (pbk.)
PY  - 1992///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -