Piercy, Nigel. <br/><br/>
Market-led strategic change :  making marketing happen in your organization / 
Nigel Piercy. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1992. 
 - 416 p. :  ill. ;  24 cm. 
 - The Marketing series. .
 - Marketing series. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750606703 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.