TY  - BOOK
AU  - Thomas, Michael.
AU  - Hindle, Tim.
TI  - Pocket marketing: the essentials of successful from A to Z 
SN  - 0241002397 (hbk.)
PY  - 1994///
CY  - London
PB  - Penguin Group
KW  - Marketing
N1  - Includes bibliographical references
ER  -