Pocket marketing :  the essentials of successful from A to Z / 
contributed by Tim Hindle [and] Michael Thomas.  
 - London :  Penguin Group,  1994. 
 - vi, 202 p. ;  20 cm. 
 - The economist Books. .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0241002397 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.