TY  - BOOK
AU  - Kogan Page
ED  - The Direct Marketing Association.
TI  - The handbook of international direct and e-marketing
SN  - 0749434295 (pbk.)
PY  - 2001///
CY  - London
PB  - Kogan Page
KW  - Direct marketing
KW  - Directories
KW  - Internet marketing
KW  - Export marketing
N1  - Includes bibliographical references
ER  -