Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextSeries: The Prentice Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1991.Edition: 5th edDescription: xxiii, 711 p. : ill.(some col.) ; 29 cmISBN: - 0136912478 (hbk.)
- 0137216890 (pbk.)
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Includes bibliographical references.
Includes index.
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