Marketing management / Philip Kotler.
Material type:
TextPublication details: New Jersey : Prentice Hall , 2003.Edition: 11th edDescription: xxix, 706 p. : col. ill. ; 26 cmISBN: - 0130497150 (pbk.)
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Graduate School Library | NFIC | HF5415.13 KOT (Browse shelf(Opens below)) | Available | 92004014425 |
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| HF5415.13 KOT Marketing management / | HF5415.13 KOT Marketing management / | HF5415.13 KOT Marketing management / | HF5415.13 KOT Marketing management / | HF5415.13 PET Marketing management : knowledge and skills / | HF5415.13 PET Marketing management : knowledge and skills / | HF5415.13 PET Marketing management : knowledge and skills / |
Includes index.
Includes bibliographical references.
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