Offensive markerting : how to make your competitors followers / Hugh Davidson.
Material type:
TextSeries: Penguin booksPublication details: London : Penguin Group, 1987.Description: 415 p. : 19 cmISBN: - 0140091173 (pbk.)
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Graduate School Library | NFIC | HF5415 DAV (Browse shelf(Opens below)) | Available | 92004013298 |
Browsing Graduate School Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5414 DUB Profit from effective markerting / | HF5415 BLY Principles and practice of marketing / | HF5415 CLA Readings in marketing strategy / | HF5415 DAV Offensive markerting : how to make your competitors followers / | HF5415 DIB The marketing casebook : cases and concepts / | HF5415 DIB Marketing : concepts +strategies / | HF5415 DWY Business marketing : connecting strategy, relationships and learning / |
Includes bibliographical references.
Includes Index.
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