Building a better business : the key to future marketing management and motivation / Patrick Dixon.

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TextPublication details: London : Profile books, 2005.Description: xiii, 338 p. ; 20 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Ordinary Loan Books	Main Library		NFIC		HF5415.129 DIX (Browse shelf(Opens below))					Available			92004009303

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Previous	HF5415.127 DEM Global marketing and advertising : understanding cultural paradoxes /	HF5415.127 DIP The market segmentation workbook : target marketing for marketing managers /	HF5415.127 MOO Global marketing and advertising : understanding cultural paradoxes /	HF5415.129 DIX Building a better business : the key to future marketing management and motivation /	HF5415.129 DIX Building a better business : the key to future marketing management and motivation /	HF5415.129 PAL Marketing channel strategy /	HF5415.13AAK Strategic market management /	Next

Includes bibliographical references.

Includes Index.

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