Marketing communications : contexts, strategies, and applications / Chris Fill.
Material type:
TextPublication details: Harlow : Prentice Hall, 2002.Edition: 3rd edDescription: xxxii, 790 p. : ill. (some col.) ; 25 cmISBN: - 0273655000 (pbk.)
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Graduate School Library | NFIC | HF5415.123 FIL (Browse shelf(Opens below)) | Available | 92004020687 |
Includes bibliographical references.
Includes index.
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