Marketing / Roger A. Kerin Steven W. Hartley and William Rudelius
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, ©2009Edition: Ninth EditionDescription: xlvii, 742 pages. : illustrations. ; 29 cmContent type: - text
- unmediated
- volume
- 9780073404721 (hardback)
- HF5415 KER
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Includes bibliographical references and index.
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