Marketing : the core/ Roger A. Kerin, Steven W. Hartley, William Rudelius.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, ©2007.Edition: Second editionDescription: xxxiii, 479 pages. : colour.illustration 28 cmContent type: - text
- unmediated
- volume
- 0072999896 (paperback.)
- HF5415 KER
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Includes bibliographical references and index.
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