Quantitative methods in marketing / edited by Graham J. Hooley and Michael K. Hussey.
Material type:
TextPublication details: London : Academic Press Limited, c1994.Description: 272 pages : illustartions ; 24 cmContent type: - text
- unmediated
- volume
- 9780123554857 (paperback)
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Main Library | NFIC | HF5415.125 QUA (Browse shelf(Opens below)) | Available | 92004013803 |
Browsing Main Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.125 ITI IT in marketing / | HF5415.125 LEV Guerrilla marketing on the internet: the complete guide to making money on-line / | HF5415.125 McC Computer-aided problems to accompany Basic marketing / | HF5415.125 QUA Quantitative methods in marketing / | HF5415.125 WIL Microcomputers and marketing decisions / | HF5415.1255 BRA Brands and branding / | HF5415.1255 BRO Brands and branding / |
Includes index.
Includes bibliographical references.
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