Marketing communications : an integrated approach / P R Smith.
Material type:
TextPublication details: London : Kogan Page, 1993.Description: 403 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0749407751 (paperback)
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Main Library | NFIC | HF5415.123 SMI (Browse shelf(Opens below)) | Available | 92004049931 |
Browsing Main Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.123 SIN The South African advertising book : make the other half work too/ | HF5415.123 SMI Marketing communications : an integrated approach / | HF5415.123 SMI Marketing communications : an integrated approach / | HF5415.123 SMI Marketing communications : an integrated approach / | HF5415.123 YES Integrated marketing communications : the holistic approach / | HF5415.123 YES Integrated marketing communications : the holistic approach / | HF5415.124 HAG Net worth : shaping markets when customers make the rules / |
Includes index.
Includes bibliographical references.
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