Consumer behaviour : applications in marketing/ Robert East ; Jaywant Singh ; Malcolm Wright & Marc Vanhuele.
Material type:
TextPublication details: Los Angeles : SAGE, 2017.Edition: Third editionDescription: xiv, 350 pages : illustrations (chiefly colour) ; 24 cmContent type: - text
- unmediated
- volume
- 9781473919501 (paperback)
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Main Library | NFIC | HF5415.32 CON (Browse shelf(Opens below)) | Pending hold | 92004047581 |
Includes index.
Includes bibliographical references.
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