Principles of advertising : a global perspective / Monle Lee and Carla Johnson.
Material type:
TextPublication details: New York : Haworth Press, 2005.Edition: 2nd edDescription: xxi, 427 p. : ill. ; 22 cmISBN: - 0789023008 (pbk. )
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Main Library | NFIC | HF5821 LEE (Browse shelf(Opens below)) | Available | 92004006919 |
Browsing Main Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5813 FLE Powers of persuasion : the inside story of British advertising: 1951-2000 / | HF5813 WAN Brand New China : advertising, media and commercial culture / | HF5821 ARE Contemporary advertising / | HF5821 LEE Principles of advertising : a global perspective / | HF5821 OGU Advertising / | HF5821 OGU Advertising / | HF5821 SAN Advertising theory and practice / |
Includes index.
Includes bibliographical references.
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