Advertising : principles and practice / William Wells, John Burnett and Sandra Moriarty.
Material type:
TextPublication details: Englewood Cliffs : Prentice Hall, ©1992.Edition: Second editionDescription: xxi, 692 pages : Illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9780130162052 (Hardcover)
- HF5823 WEL
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Includes bibliographical references and index.
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