Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
Material type:
TextPublication details: Englewood Cliffs : Prentice Hall, 1992.Edition: 2nd edDescription: xxi, 692, [69] p. : ill. (some col.) ; 29 cmISBN: - 0130162051 (hbk. )
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Includes index.
Includes bibliographical references.
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