Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 1996.Edition: 2nd edDescription: xxxiii, 890 p. : ill. ; 26 cmISBN: - 0131257331 (hbk. )
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Main Library | NFIC | HF5415.2 MAL (Browse shelf(Opens below)) | Available | 92004004655 |
Includes index.
Includes bibliographical references.
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