Business market management : understanding, creating, and delivering value / James C. Anderson and James A. Narus.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 2nd ed, international edDescription: xx, 460 p. : ill. ; 25 cmISBN: - 0131230093 (pbk. )
- HF5415.1263 JAM
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Main Library | NFIC | HF5415.1263 AND (Browse shelf(Opens below)) | Available | 92004006731 |
Browsing Main Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.126 STO Successful direct marketing methods / | HF5415.126 STO Successful direct marketing methods / | HF5415.126 THO Direct marketing in practice / | HF5415.1263 AND Business market management : understanding, creating, and delivering value / | HF5415.1263 BRE Business-to-business marketing / | HF5415.1263 BRE Business-to-business marketing / | HF5415.1263 BRE Business-to-business marketing / |
Includes bibliographical references
Includes Index.
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