Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel.
Material type:
TextPublication details: Reading, Mass. : Addison-Wesley, ©1998.Description: xiii, 514 pages illustrations 24 cmContent type: - text
- unmediated
- volume
- 0321001982 (paperback)
- HF5415 RAO
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Main Library | NFIC | HF5415 RAO (Browse shelf(Opens below)) | 02/538 | Available | Purchase | 92003010910 |
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| HF5415 PRI Marketing / | HF5415 PRI Principles of marketing / | HF5415 RAN Trade marketing strategies : the partnership between manufacturers, brands and retailers / | HF5415 RAO Analysis for strategic marketing / | HF5415 ROG Marketing : an introduction for Irish students / | HF5415 ROG Marketing : an introduction for Irish students / | HF5415 ROG Marketing : an introduction for Irish students / |
Includes bibliographical references and index
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