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Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel.

By: Contributor(s): Material type: TextPublication details: Reading, Mass. : Addison-Wesley, ©1998.Description: xiii, 514 pages illustrations 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0321001982 (paperback)
Subject(s): LOC classification:
  • HF5415 RAO
Item type: Ordinary Loan Books
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HF5415 RAO (Browse shelf(Opens below)) 02/538 Available Purchase 92003010910

Includes bibliographical references and index

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