Markketing research essentials : Carl McDaniel and Roger Gates
Material type:
TextPublication details: Ohio : South-Western College Publishing, 1998 Description: xxii, 462 p. : ill. ; 26 cmISBN: - 0538876697 (pbk.)
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Main Library | NFIC | HF5415.2 MCD (Browse shelf(Opens below)) | Available | 92004004683 |
Browsing Main Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.2 MCD Contemporary marketing research / | HF5415.2 MCD Marketing research : the impact of the Internet / | HF5415.2 MCD Contemporary marketing research / | HF5415.2 MCD Markketing research essentials : | HF5415.2 McG The practice of market and social research : an introduction / | HF5415.2 MCG The practice of market research : an introduction / | HF5415.2 MER Implementable marketing research / |
includes bibliographical references.
Includes index.
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