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Principles of marketing / Philip Kotler ... [et al.].

Contributor(s): Material type: TextPublication details: Harlow, England : Prentice Hall, 2002.Edition: 3rd European edDescription: xxxi, 856 p. : col. ill. ; 28 cmISBN:
  • 0273646621 (pbk.)
Subject(s):
Item type: Ordinary Loan Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HF5415 PRI (Browse shelf(Opens below)) Available 92004002695

"The European edition ... offers significant changes"--Pref.

Includes bibliographical references.

Includes index.

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