Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall and Stanley F. Stasch.
Material type:
TextPublication details: New Dehli : A.I.T.B.S., 1985.Edition: 7th edDescription: xv, 836 p. : ill. ; 25 cmISBN: - 8185386161 (pbk.)
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Main Library | NFIC | HF5415.2 BOY (Browse shelf(Opens below)) | Available | 92004002656 |
Browsing Main Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.2 BEN Key marketing metrics : the 50+ metrics every manager needs to know / | HF5415.2 BIR The effective use of market research : a guide for management / | HF5415.2 BOY Marketing research : text and cases / | HF5415.2 BOY Marketing research : text and cases / | HF5415.2 BOY Marketing research : text and cases / | HF5415.2 BUR Marketing research / | HF5415.2 BUR Marketing research / |
Includes bibliographical references.
Includes index.
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