The marketing briefs : a revision and study guide/ Sally Dibb and Lyndon Simkin.
Material type:
TextSeries: The marketing workbooksPublication details: Oxford : Butterworth-Heinnemann, 2001.Description: xi, 351 p. ; 24 cmISBN: - 0750653868 (pbk.)
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Main Library | NFIC | HF5415.13 DIB (Browse shelf(Opens below)) | Available | 92004002283 |
Browsing Main Library shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.13 CIM CIM study text, diploma syllabus 94 : Strategic marketing management: planning and control / | HF5415.13 DAV Modern marketing management / | HF5415.13 DIB The marketing planning workbook : effective marketing for marketing managers / | HF5415.13 DIB The marketing briefs : a revision and study guide/ | HF5415.13 DOL Strategic marketing management / | HF5415.13 DOU Marketing management planning and control / | HF5415.13 ENG Consumer behavior / |
Includes bibliographical references.
Includes index.
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