Media analysis techniques / Arthur Asa Berger.
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TextPublication details: Thousand Oaks, Calif. : Sage, c2005.Edition: 3rd edDescription: xv, 244 p. : ill. ; 23 cmISBN: - 1412906830 (alk. paper)
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Includes bibliographical references.
Includes index.
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murders on the Orient Express -- Seven points on the game of football -- The maiden with the snake: interpretations of a print advertisement -- All-news radio and the American Bourgeoisie -- Video Games: a new art form.
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