Exploring marketing research / William G. Zikmund.
Material type:
TextPublication details: Chicago : Dryden Press, 1991.Edition: 4th edDescription: xxiv, 834 p. : ill. ; 26 cmISBN: - 0030515629 (hbk.)
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Main Library | NFIC | HF5415.2 ZIK (Browse shelf(Opens below)) | Available | 92003006578 |
Includes bibliographical references.
Includes index.
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