Consumer behavior and marketing action / Henry Assael.
Material type:
TextPublication details: Boston : PWS-KENT Publishing Company, 1992.Edition: 4th edDescription: xx, 748 p. : ill. (some col.) ; 24 cmISBN: - 0534925529 (hbk.)
Ordinary Loan Books
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Main Library | NFIC | HF5415.3 ASS (Browse shelf(Opens below)) | 1 | 92003024687 |
Includes bibliographical references.
Includes index.
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