Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
Material type:
TextSeries: The marketing series. Professional developmentPublication details: Oxford : Butterworth-Heinemann, 1999.Edition: 4th edDescription: xviii, 578 p. : ill. ; 25 cmISBN: - 0750641169 (pbk.)
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Main Library | NFIC | HF5415.13 MCD (Browse shelf(Opens below)) | Available | 92003036123 |
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| HF5415.13 McD Strategic marketing planning / | HF5415.13 McD Marketing plans : how to prepare them, how to use them / | HF5415.13 MCD Marketing plans : how to prepare them, how to use them / | HF5415.13 MCD Marketing plans : how to prepare them, how to use them / | HF5415.13 MCK Project management in marketing : CIM coursebook / | HF5415.13 MUR Marketing management : an introduction / | HF5415.13 MUR Managing marketing : concepts and Irish cases / |
Includes index.
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