Consumer behavior and marketing action / Henry Assael.
Material type:
TextPublication details: Cincinnati : South-Western College Pub., c1995.Edition: 5th edDescription: xx, 749 [38] p. : ill. ; 24 cmISBN: - 0538844337 (hbk.)
- Consumer behavior
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Main Library | NFIC | HF5415.3 ASS (Browse shelf(Opens below)) | Available | 92003034585 |
Includes bibliographical references.
Includes index.
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