Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins.
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TextSeries: The Macmillan series in marketingPublication details: New York : Macmillan ; London : Collier Macmillan, c1990.Edition: 5th edDescription: xxii, 836 p. : ill. ; 24 cmISBN: - 0024218219 (hbk.)
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Main Library | NFIC | HF5415.2 TUL (Browse shelf(Opens below)) | Available | 92003034810 |
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Includes bibliographical references and indexes.
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