Marketing : concepts and strategies / William Pride, O.C. Ferrell.
Material type:
TextPublication details: Boston, Mass. : Houghton Mifflin, c1989.Edition: Sixth editionDescription: xxxiv ,818 [168] pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 039536938X (hardback)
- HF5415 PRI
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Main Library | NFIC | HF5415 PRI (Browse shelf(Opens below)) | 25809 | Available | Donation | 92003034388 |
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| HF5415 PIE Market-led strategic change : transforming the process of going to market / | HF5415 PRI Principles of marketing / | HF5415 PRI Marketing : concepts and strategies / | HF5415 PRI Marketing : concepts and strategies / | HF5415 PRI Marketing : concepts and strategies / | HF5415 PRI Marketing : concepts and strategies / | HF5415 PRI Marketing / |
Includes index.
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