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Crossing the chasm : marketing and selling high technology products to mainstream customers / Geoffrey A. Moore.

By: Material type: TextPublication details: Oxford : Capstone, 1999.Edition: 2nd edDescription: xxi, 211 p. : ill. ; 21 cmISBN:
  • 1841120634 (pbk.)
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Item type: Ordinary Loan Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HF5439.H54 MOO (Browse shelf(Opens below)) Available 92003034160

Includes index.

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