Direct and database marketing / Graeme McCorkell.
Material type:
TextPublication details: London : Kogan Page , 1997.Description: 315 p. : ill. ; 24 cmISBN: - 0749419601 (pbk.)
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Main Library | NFIC | HF5415.126 MCC (Browse shelf(Opens below)) | Available | 92003034574 |
"The Institute of Direct Marketing".
Includes bibliographical references.
Inbcludes index.
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