Strategic marketing / David W. Cravens.
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 4th edDescription: 1 v. (various pagings) : ill. (some col.) ; 25 cmISBN: - 0256122121
Ordinary Loan Books
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Main Library | NFIC | HF5415.135 CRA (Browse shelf(Opens below)) | Available | 92003003463 |
Includes bibliographical references.
Includes index.
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