Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Material type:
TextPublication details: Homewood, IL. : Irwin, c1990.Edition: 2nd edDescription: xxiv, 853 p. : ill. ; 24 cmISBN: - 0256079773 (hbk.)
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Main Library | NFIC | HF5415.2 DIL (Browse shelf(Opens below)) | Available | 92003004911 |
Includes bibliographical references.
Includes index.
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