Business market management : understanding, creating and delivering value / James C. Anderson and James A. Narus.

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TextPublication details: Upper Saddle River, NJ. : Prentice-Hall, 1999.Description: xvii, 430 p. ; 24 cmISBN:

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	Ordinary Loan Books	Main Library		NFIC		HF5415.12.63 AND (Browse shelf(Opens below))					Available			92003003830

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Includes bibliographical references.

Includes index.

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