Marketing research : measurement and method: a text with cases / Donald S. Tull and Del I. Hawkins.
Material type:
TextPublication details: New York : Macmillan, 1984.Edition: 3rd edDescription: xvi, 794 p. ; 24 cmISBN: - 0024217808 (hbk.)
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Main Library | NFIC | HF5415.2 TUL (Browse shelf(Opens below)) | Available | 92004001732 |
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| HF5415.2 PET Marketing research / | HF5415.2 PRO Essentials of marketing research / | HF5415.2 STE The Marketing research guide / | HF5415.2 TUL Marketing research : measurement and method: a text with cases / | HF5415.2 TUL Marketing research : measurement and method: a text with cases / | HF5415.2 TUL Marketing research : measurement & method : a text with cases / | HF5415.2 TUL Marketing research : measurement and method: a text with cases / |
Includes index.
Includes bibliographical references.
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