Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
Material type:
TextSeries: Chartered Institute of Marketing seriesPublication details: Oxford : Butterworth-Heinemann, 2002.Description: x, 299 p. ; 24 cmISBN: - 0750648384 (pbk.)
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Main Library | NFIC | HF5410 AHM (Browse shelf(Opens below)) | Available | 92003003883 |
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Includes index.
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