Quantitative methods in marketing / Graham J. Hooley and Michael K. Hussey.
Material type:
TextPublication details: London : Academic Press Limited, c1994.Description: 272 p. : ill. ; 24 cmISBN: - 186152417X (pbk.)
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Main Library | NFIC | HF5415.125 HOO (Browse shelf(Opens below)) | Available | 92003000288 |
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| HF5415.124 HAG Networth : shaping markets when customers make the rules / | HF5415.124 HIN CIM workbook1999 advanced certificate syllabus : Management information for marketing decisions 1999-2000 / | HF5415.125 FIN Financial dimensions of marketing. Volume 2, A source book / | HF5415.125 HOO Quantitative methods in marketing / | HF5415.125 ITI IT in marketing / | HF5415.125 ITI IT in marketing / | HF5415.125 ITI IT in marketing / |
Includes bibliographical references.
Includes index.
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