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Marketing / Eric N. Berkowitz ; Roger A Kerin ; Steven W Hartley ; William Rudelius.

By: Contributor(s): Material type: TextPublication details: Homewood : Irwin, ©1992.Edition: Third editionDescription: xxiv, 791 pages : illustrations (some colour) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780256091823 (hardcover)
Subject(s): LOC classification:
  • HF5415 BER
Item type: Ordinary Loan Books
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HF5415 BER (Browse shelf(Opens below)) 6249 Available Donation 92003004649

Includes bibliographical references and index.

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