Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
Material type:
TextSeries: The Prentice Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1993.Edition: 12th edDescription: xix, 755 p. : ill. (some col.) ; 29 cmISBN: - 0135175666 (student ed.)
- 0135175747 (anotated instructor's ed.)
- 0135186714 (pbk.)
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Main Library | NFIC | HF5823 RUS (Browse shelf(Opens below)) | Available | 92004004583 |
Includes bibliographical references.
Includes index.
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