Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan.
Material type:
TextSeries: The CIM workbook series. Marketing. | Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann , c1995.Description: xvii, 317 p. : ill. ; 29 cmISBN: - 0750619902 (pbk)
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Main Library | NFIC | HF5415.13 FIF (Browse shelf(Opens below)) | 1 | 92003035168 |
Includes index.
'Published on behalf of the Chartered Institute of Marketing.'
'Diploma syllabus'.
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