The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin, and John Bradley.

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TextSeries: The marketing workbooksPublication details: London : Routledge, 1996.Description: xxx, 224 p. ; 24 cmISBN:

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	Ordinary Loan Books	Main Library		NFIC		HF5415.13 DIB (Browse shelf(Opens below))					Available			92003003512

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Previous	HF5415.13 CIM CIM practice and revision kit, advanced certificate paper 6 : management information for marketing and sales /	HF5415.13 CIM CIM study text, diploma syllabus 94 : Strategic marketing management: planning and control /	HF5415.13 DAV Modern marketing management /	HF5415.13 DIB The marketing planning workbook : effective marketing for marketing managers /	HF5415.13 DIB The marketing briefs : a revision and study guide/	HF5415.13 DOL Strategic marketing management /	HF5415.13 DOU Marketing management planning and control /	Next

Includes bibliographical references.

Includes index.

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