How to plan press advertising / Iain Maitland.
Material type:
TextSeries: Advertiser's guidesPublication details: London ; New York : Cassell, c1996.Description: x, 149 p. : ill., maps ; 25 cmISBN: - 0304334324 (pbk.)
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| HF5861.B2 DAV The business accounting and finance blueprint / | HF5861.B2 DAV The business accounting and finance blueprint / | HF5861 FAI Direct mail : principles and practice/ | HF5983.A3 MAI How to plan press advertising / | HF6146.I58 TUT Social media marketing / | HF6146.I58 TUT Social media marketing / | HF6146.R3 MAI How to plan radio advertising / |
Includes index.
Includes bibliographical references.
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