Social communication in advertising : person, products and images of well being / William Leiss, Stephen Kline and Sut Jhally.

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TextPublication details: New York : Routledge, c1997.Edition: 2nd edDescription: vii, 426 p. : ill. ; 23 cmISBN:

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Ordinary Loan Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Ordinary Loan Books	Main Library		NFIC		HF5827 LEI (Browse shelf(Opens below))					Available			92004031425

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Previous	HF5826.5 BRO When to advertise /	HF5827 BRO Spending advertising money /	HF5827 COP International advertising : themes and perspective /	HF5827 LEI Social communication in advertising : person, products and images of well being /	HF5827.95 CAK Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers /	HF5827.95 HAR Watch it! : the use of body language in word of mouth advertising /	HF5827.95 ROS The anatomy of buzz : creating word-of-mouth marketing /	Next

Includes index.

Includes bibliographical references.

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